Email marketing is an important part of doing business. If you’re running your own email marketing, then you should consider a good piece of email marketing software. The right piece of software has a major impact on how successful your campaign is. Here are the 5 best email marketing services to manage your website email campaigns.
GetResponse is one of the most popular email marketing solutions. It’s super easy to use and makes the whole process simple for beginners and small businesses. GetResponse is packed with automation tools you can use to establish smart automated email campaigns. Create campaigns, segment contacts, and send content using the easy-to-use drag and drop builder. GetResponse offers landing pages, responsive forms, tracking, autoresponders, and more.
Aweber provides a range of different tools to allow small-and-medium sized businesses to start and manage email marketing campaigns. It’s easy to get started with Aweber. The software connects to a range of platforms including WordPress. You’ll have instant access to lots of templates, email tracking insights, list management tools, and autoresponders.
Constant Contact is quickly becoming one of the fastest growing email marketing services on the market. It’s also one of the simplest to use. Effortlessly manage contacts, email lists, templates, and more. There are tracking and reporting tools, social media sharing tools, an image library, and even up to 1GB of storage to enjoy. Constant Contact also comes with unparalleled support options including online training and seminars. It’s truly one of the best tools for beginners.
ConvertKit is a potent email marketing solution designed for authors, professional bloggers, and marketers. It’s a powerful but simple-to-use tool. This email marketing solution allows you to offer incentives and content upgrades with your email signup forms. It also has auto-responder features for sending drip emails and maintaining relationships with consumers. ConvertKit makes it easy to segment contacts and separate people who are interested from people that have already made a purchase, which is great for automating marketing.
ActiveCampaign is much more than a simple email marketing service. It combines email marketing and automation with CRM and sales. It has every tool you might need to create a smart email marketing campaign. It comes packed with a powerful email template editor and mobile-friendly email signup forms. Like ConvertKit, it allows you to segment contacts. You can segment contacts based on what they do, where they live, their social information, and more. It also uses their email address to pull up more information about a contact and integrates perfectly with third-party programs like WordPress. It even allows you to send SMS messages to contacts to follow up with them.
Each of these programs has their own features and – with that – a price tag. If you want something that has it all, then ActiveCampaign would be the right choice. If you want something for beginners, then consider Aweber. For anything else, any of the programs here would do a fine job.